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Launched in 1999, BICLiNK.com is in its third version with over 5 years of successful B-to-B ecommerce. Originally BIC staff came to The Worx Group with a booklet that was printed and distributed bi-annually to its third tier customers - those who ordered $25,000 per year or less. While these customers were serviced by a sales force, getting to them frequently was tough and the books were costly to print and distribute. They knew the Internet could help, but were unsure how to get started without a huge IT initiative.
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