See how by creating an ownable brand message and communicating the message across sales, marketing, employee and consumer channels, Ski Sundown is experiencing new business growth.
The region’s most authentic skiing experience gets a more clearly defined brand message – and despite sporadic weather conditions, sees year over year attendance and sales growth.
Customers Per Year: 350,000
Number of Trails: 14
Location: New Hartford, CT
Snow Per Year: 168”
Ski Sundown has seen all-time record attendance from Fairfield and Westchester counties, the two areas targeted by the WORX media plan.
The only ROI that matters? More business. Am I right, client partners? ;-) Well, Ski Sundown's business is up 8% since WORX has been lead marketing agency.
With guidance on content, topics and media types from WORX, Ski Sundown's social media following has grown nearly 600% in three years.